btech public relations with digital communication

The Bachelor of Technology (BTech) in Public Relations with Digital Communication programme is designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving field of public relations and communication, with a strong emphasis on digital media strategies. The programme integrates traditional public relations principles with contemporary digital communication techniques, providing students with a comprehensive understanding of how to build and maintain positive relationships with stakeholders in the digital age. Students will learn about communication theories, media relations, crisis communication, social media marketing, content creation, data analytics, and ethical considerations in public relations. The programme aims to produce graduates who are innovative, strategic, and ethical communicators capable of managing reputations, engaging audiences, and driving organizational success in a digital world.