btech public relations with digital communication

The BTech Public Relations with Digital Communication programme is designed to equip students with the knowledge and skills to effectively manage an organization's reputation and communication strategies in the digital age. It combines traditional public relations principles with contemporary digital communication techniques, covering areas such as media relations, crisis communication, social media marketing, content creation, data analytics, and online reputation management. Students will learn how to build and maintain relationships with stakeholders, create compelling narratives, use digital tools to reach target audiences, and measure the impact of communication campaigns. The programme emphasizes ethical communication practices and the importance of staying current with emerging trends in the digital landscape.