btech marketing studies

The Bachelor of Technology in Marketing Studies (BTech Marketing Studies) programme is designed to equip students with a comprehensive understanding of marketing principles and practices, blending theoretical knowledge with practical application. The programme explores core marketing concepts such as market research, consumer behaviour, branding, advertising, sales management, and digital marketing. Students will learn how to analyze market trends, develop effective marketing strategies, manage customer relationships, and leverage digital technologies to promote products and services. The curriculum also incorporates essential business management principles, ensuring graduates possess a holistic understanding of the business environment within which marketing operates.