btech marketing studies

The Bachelor of Technology in Marketing Studies (BTech Marketing Studies) programme is designed to equip students with a comprehensive understanding of marketing principles and practices, preparing them for successful careers in various industries. The programme integrates theoretical knowledge with practical application, enabling students to develop critical thinking, problem-solving, and communication skills. Students will learn about consumer behavior, market research, branding, advertising, sales, digital marketing, and marketing strategy. Emphasis is placed on understanding the Ghanaian and global marketing landscapes, ethical considerations, and the impact of technology on marketing practices.