btech marketing

The Bachelor of Technology (BTech) in Marketing programme is designed to equip students with the knowledge, skills, and competencies required to excel in the dynamic field of marketing. It provides a comprehensive understanding of marketing principles, consumer behaviour, market research, advertising, sales, and digital marketing strategies. The program emphasizes a blend of theoretical concepts and practical applications, preparing students to develop and implement effective marketing campaigns, analyze market trends, and make data-driven decisions. Students will learn how to build strong brands, manage customer relationships, and navigate the evolving digital landscape to achieve organizational goals.