btech marketing

The Bachelor of Technology (BTech) in Marketing program is designed to equip students with the knowledge and skills necessary to excel in the dynamic and competitive world of marketing. This program provides a comprehensive understanding of marketing principles, consumer behavior, market research, branding, digital marketing, and sales strategies. Students will learn how to analyze market trends, develop effective marketing campaigns, manage brands, and build strong customer relationships. The program emphasizes practical application through case studies, simulations, and real-world projects, ensuring that graduates are well-prepared for a wide range of marketing roles.