bsc marketing with information technology

The BSc Marketing with Information Technology programme is designed to equip students with a comprehensive understanding of marketing principles combined with the technical skills necessary to thrive in today's digitally driven business environment. This programme blends core marketing concepts, such as consumer behavior, branding, and marketing strategy, with essential IT skills like data analytics, database management, and digital marketing technologies. Students will learn how to develop and implement effective marketing campaigns, analyze market trends using data-driven insights, and leverage IT tools to optimize marketing performance. The programme emphasizes a practical, hands-on approach, enabling graduates to seamlessly integrate marketing and technology in various industries.