bsc in business administration marketing

The BSc in Business Administration (Marketing) is a comprehensive programme designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. This programme provides a strong foundation in general business principles, while specializing in marketing concepts and strategies. Students will learn about consumer behavior, market research, branding, advertising, sales, and digital marketing. The programme emphasizes both theoretical understanding and practical application, preparing graduates for a wide range of marketing roles in various industries. Core concepts include marketing strategy development, integrated marketing communications, customer relationship management, and data-driven marketing decision-making. Students will gain expertise in analyzing market trends, developing marketing plans, executing marketing campaigns, and measuring marketing effectiveness.