bsc ecommerce and marketing management

The BSc E-commerce and Marketing Management programme is designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving digital marketplace. It blends the principles of traditional marketing with the latest e-commerce technologies and strategies. Students will learn how to create, manage, and optimize online businesses, develop effective digital marketing campaigns, analyze consumer behavior in the digital space, and leverage data analytics to drive business decisions. The program covers a wide range of topics, including website development, search engine optimization (SEO), social media marketing, e-commerce platforms, online advertising, data analytics, and digital marketing strategy.