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The BSc E-commerce and Marketing Management program is designed to equip students with a comprehensive understanding of both business administration and the intricacies of the digital marketplace. It combines fundamental principles of marketing with the technical and strategic aspects of e-commerce. Students will learn how to develop and implement effective marketing strategies in the digital world, manage online business operations, analyze consumer behavior in online environments, and leverage data analytics to optimize marketing campaigns and improve customer experience. The program also explores legal and ethical considerations relevant to e-commerce and digital marketing.
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