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The BSc Business Administration (Tourism Management) programme is designed to equip students with a comprehensive understanding of business principles and specialized knowledge of the tourism and hospitality industry. It combines core business concepts such as management, marketing, finance, and economics with specific topics related to tourism planning, development, operations, and sustainability. Students will learn how to manage tourism businesses effectively, analyze tourism markets, develop tourism products, and promote responsible tourism practices. The programme emphasizes the integration of theoretical knowledge with practical skills through case studies, industry projects, and internships.
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