bsc business administration marketing

The BSc Business Administration (Marketing) programme is designed to equip students with a comprehensive understanding of marketing principles and practices within the broader context of business management. The programme focuses on developing skills in market research, consumer behaviour analysis, branding, advertising, sales management, digital marketing, and marketing strategy. Students will learn how to identify market opportunities, develop effective marketing campaigns, manage customer relationships, and make data-driven marketing decisions. The curriculum combines theoretical knowledge with practical application through case studies, simulations, and real-world projects, preparing graduates for diverse roles in the marketing field.