bsc business administration marketing

The BSc Business Administration (Marketing) programme is designed to provide students with a comprehensive understanding of marketing principles and practices within the broader context of business administration. This programme equips students with the knowledge and skills necessary to develop and implement effective marketing strategies, analyze consumer behavior, manage brands, and navigate the dynamic marketing landscape. Students will learn about market research, advertising, sales management, digital marketing, and international marketing, among other key areas. The programme emphasizes a blend of theoretical knowledge and practical application through case studies, simulations, and real-world projects.