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The BSc Business Administration (General Management) programme provides a broad and comprehensive understanding of business principles and practices, preparing students for a wide range of management roles across various industries. This programme covers core business functions such as finance, marketing, human resources, operations, and strategy. Students will learn to analyze business problems, develop effective solutions, and make informed decisions in dynamic and competitive environments. The General Management specialization allows students to gain a holistic perspective, rather than focusing on a specific functional area, making them versatile and adaptable to different organizational needs.
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