bsc administration marketing

The BSc Administration (Marketing) programme is designed to equip students with a comprehensive understanding of marketing principles and administrative practices within organizations. This programme blends core business administration concepts with specialized marketing knowledge, preparing graduates to effectively manage marketing activities, develop marketing strategies, and contribute to organizational success. Students will learn about consumer behavior, market research, branding, advertising, sales management, and digital marketing, all within the context of effective administrative management. The programme emphasizes both theoretical foundations and practical application, ensuring graduates are ready to tackle the challenges of the modern marketing landscape.