bsc administration marketing

The BSc Administration (Marketing) programme is designed to equip students with a comprehensive understanding of marketing principles and practices within the broader context of business administration. The programme combines theoretical knowledge with practical application, preparing students for diverse roles in marketing, sales, advertising, and brand management. Students will learn about consumer behavior, market research, marketing strategy development, digital marketing, and integrated marketing communications. The curriculum emphasizes critical thinking, problem-solving, and effective communication skills to enable graduates to excel in dynamic and competitive markets. Furthermore, the programme incorporates quantitative methods relevant to marketing analysis and decision-making, providing a strong foundation for evidence-based marketing strategies.