bsc administration ecommerce customer management

The BSc Administration (e-commerce and Customer Management) program provides students with a comprehensive understanding of modern business administration principles, with a specific focus on electronic commerce strategies and customer relationship management. The program blends business theory with practical applications in the digital realm, equipping students with the skills to manage online businesses, analyze customer data, and develop effective e-commerce strategies. Core concepts include digital marketing, online sales and distribution, customer service management, data analytics, and e-commerce technology.