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The BSc Administration with a specialization in E-commerce and Customer Management program is designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving digital business landscape. This program combines core administration principles with specialized training in e-commerce strategies, digital marketing, customer relationship management (CRM), and data analytics. Students will learn how to effectively manage online businesses, analyze customer behavior, optimize online sales processes, and build strong customer relationships in the digital sphere. The program also focuses on ethical considerations, legal frameworks, and emerging trends in e-commerce.
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