bcom marketing

The Bachelor of Commerce (BCom) in Marketing is a comprehensive programme designed to equip students with the knowledge and skills necessary to excel in the dynamic world of marketing. It covers core marketing principles, consumer behaviour, market research, advertising, sales, and digital marketing strategies. Students will learn how to develop and implement effective marketing campaigns, analyze market trends, and understand consumer needs. The programme also emphasizes the importance of ethical marketing practices and social responsibility. Through a combination of theoretical coursework, practical exercises, case studies, and real-world projects, students will develop the analytical, creative, and strategic thinking skills required to succeed in various marketing roles.