bcom marketing

The Bachelor of Commerce in Marketing (BCom Marketing) programme provides students with a comprehensive understanding of marketing principles and practices in a dynamic global business environment. The programme equips students with the knowledge and skills necessary to analyze consumer behavior, develop effective marketing strategies, manage brands, and communicate persuasively. Students will learn about market research, product development, pricing strategies, distribution channels, and integrated marketing communications. The curriculum blends theoretical foundations with practical applications through case studies, simulations, and real-world projects, preparing graduates for successful careers in various marketing roles.