bba marketing

The Bachelor of Business Administration (BBA) in Marketing program is designed to equip students with a comprehensive understanding of marketing principles and practices within the Ghanaian and global business context. It focuses on developing strategic thinking, analytical skills, and creativity needed to effectively manage marketing functions in various organizations. Students will learn about consumer behavior, market research, branding, advertising, sales management, digital marketing, and international marketing, preparing them for diverse roles in the dynamic marketing landscape.