bba marketing

The Bachelor of Business Administration (BBA) in Marketing program is designed to equip students with a comprehensive understanding of marketing principles and practices in today's dynamic business environment. The program focuses on developing students' abilities to analyze market trends, understand consumer behavior, create effective marketing strategies, and manage marketing campaigns across various channels. Students will learn about branding, advertising, sales, market research, digital marketing, and international marketing. The curriculum blends theoretical knowledge with practical application, providing students with the skills and insights necessary to succeed in a wide range of marketing roles.