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The Bachelor of Business Administration (BBA) in E-commerce is a dynamic programme designed to equip students with the knowledge and skills needed to thrive in the rapidly evolving digital marketplace. This programme combines core business principles with specialized training in e-commerce technologies, digital marketing, and online business strategies. Students will learn how to develop, manage, and market products and services online, analyze e-commerce data, and understand the legal and ethical considerations of online business. The curriculum emphasizes practical application through case studies, simulations, and real-world projects, ensuring graduates are well-prepared to lead and innovate in the e-commerce industry.
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