bachelor of business administration in marketing

The Bachelor of Business Administration (BBA) in Marketing is a comprehensive programme designed to equip students with a deep understanding of marketing principles, consumer behavior, and market analysis. It provides students with the theoretical knowledge and practical skills necessary to excel in various marketing roles across diverse industries. The curriculum covers a wide range of topics, including marketing strategy, advertising, sales management, digital marketing, and market research. Students will learn how to identify target markets, develop effective marketing campaigns, manage brands, and measure marketing performance. The programme also emphasizes ethical considerations and the importance of social responsibility in marketing practices.