bachelor of business administration in marketing

The Bachelor of Business Administration in Marketing programme is designed to equip students with a comprehensive understanding of marketing principles, strategies, and tactics. It covers a broad range of topics, including consumer behaviour, market research, advertising, sales management, digital marketing, and branding. Students will learn how to analyze market trends, develop effective marketing campaigns, and build strong customer relationships. The programme emphasizes both theoretical knowledge and practical application, preparing graduates for successful careers in various marketing roles. Students will develop critical thinking, problem-solving, and communication skills essential for thriving in the dynamic field of marketing.