ba strategic communication

The BA in Strategic Communication is a comprehensive programme designed to equip students with the knowledge and skills necessary to effectively manage communication strategies across various platforms and contexts. The programme focuses on the principles of persuasive communication, public relations, advertising, digital media, and corporate communication. Students will learn how to analyze communication challenges, develop strategic communication plans, and implement effective communication campaigns. The curriculum emphasizes critical thinking, ethical communication practices, and the ability to adapt to the ever-evolving media landscape. Graduates will be prepared for careers in public relations, marketing, advertising, corporate communication, journalism, and related fields.