ba public relations with marketing

The BA Public Relations with Marketing programme is designed to equip students with a comprehensive understanding of communication strategies and marketing principles essential for building and maintaining positive relationships between organizations and their various publics. This interdisciplinary programme combines the art of persuasive communication with the science of understanding consumer behavior, market trends, and branding. Students will learn how to craft compelling narratives, manage reputations, develop integrated marketing campaigns, and leverage digital platforms to achieve organizational goals. The programme emphasizes ethical communication practices, critical thinking, and problem-solving skills to prepare graduates for successful careers in diverse sectors.