ba communication studies public relations

The BA Communication Studies (Public Relations) programme provides students with a comprehensive understanding of communication theories and practices, specifically focusing on the principles and techniques of public relations. Students learn how to manage communication between organizations and their publics, build and maintain positive relationships, and craft effective messaging strategies. The programme emphasizes strategic thinking, media relations, crisis communication, reputation management, and ethical practices in public relations. It also incorporates elements of marketing, advertising, and journalism to provide a holistic communication education.