ba communication studies advertising

The BA Communication Studies (Advertising) programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising within the broader context of communication. It explores the theoretical underpinnings of persuasive communication, consumer behavior, and marketing strategy, while also providing hands-on training in creative advertising development, media planning, and campaign management. Students learn how to craft effective advertising messages, target specific audiences, and measure the impact of advertising campaigns across various media platforms. The programme emphasizes both the creative and analytical aspects of advertising, preparing students for a wide range of roles in the advertising industry and related fields.