ba communication arts journalism mass communication

The BA Communication Arts, with concentrations in Journalism and Mass Communication, is a dynamic programme designed to equip students with the theoretical knowledge and practical skills necessary to thrive in the ever-evolving media landscape. It blends the study of communication theory, journalistic principles, and mass communication strategies, offering a holistic understanding of media's role in society. Students will learn to critically analyze media content, produce compelling narratives across various platforms, and engage audiences effectively. The journalism concentration focuses on news gathering, writing, editing, and reporting, while the mass communication concentration explores advertising, public relations, broadcasting, and digital media strategies. The programme emphasizes ethical considerations and responsible media practices, preparing graduates to be informed and engaged citizens and media professionals.