ba communication arts journalism mass communication

The BA Communication Arts, with options in Journalism and Mass Communication, is designed to equip students with the theoretical knowledge and practical skills necessary to thrive in the dynamic media landscape. The programme explores the principles of effective communication, ethical reporting, and the impact of mass media on society. Students will learn to gather, analyze, and disseminate information through various channels, including print, broadcast, and digital media. The Journalism option focuses on news writing, reporting, and investigative journalism, while the Mass Communication option delves into advertising, public relations, and media management. Core concepts include communication theory, media law and ethics, digital media production, and audience analysis.