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The BA Communication Arts with specializations in Advertising and Public Relations is a comprehensive programme designed to equip students with the theoretical knowledge and practical skills needed to excel in the dynamic fields of marketing communication. The programme blends traditional communication principles with contemporary digital strategies, focusing on creating impactful advertising campaigns and managing effective public relations strategies. Students will learn to analyze target audiences, develop compelling messages, utilize various media channels, and evaluate campaign effectiveness. The programme emphasizes ethical considerations and responsible communication practices.
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