ba business studies marketing

The BA Business Studies (Marketing) programme provides students with a comprehensive understanding of business principles with a specialization in marketing. It equips students with the knowledge and skills necessary to analyze markets, develop effective marketing strategies, manage brands, and engage with customers. The programme covers fundamental business concepts such as economics, accounting, finance, and management, while also delving into the core principles of marketing including market research, consumer behavior, advertising, sales promotion, and digital marketing. Students will learn how to create and implement marketing plans, manage marketing budgets, and measure the effectiveness of marketing campaigns. The programme emphasizes both theoretical knowledge and practical application, preparing students for a wide range of marketing roles in various industries.