ba business studies general business

The BA Business Studies (General Business) programme provides a comprehensive foundation in the core principles of business management. It equips students with a broad understanding of various business functions, including accounting, finance, marketing, human resources, and operations management. The programme emphasizes critical thinking, problem-solving, and decision-making skills, preparing students for diverse roles across various industries. Students will learn how to analyze business situations, develop effective strategies, and contribute to organizational success. The 'General Business' designation indicates a non-specialized approach, offering a broad perspective on the business world rather than deep expertise in a specific area. This breadth is beneficial for students seeking flexibility in their career options or intending to pursue further specialized studies at the postgraduate level.