ba advertising

The BA Advertising programme is designed to provide students with a comprehensive understanding of advertising principles, strategies, and practices in the dynamic world of marketing communications. Students will learn how to create effective advertising campaigns, analyze consumer behavior, understand media planning, and develop strong communication skills. The programme blends theoretical knowledge with practical application, preparing students for diverse roles in advertising agencies, marketing departments, and media organizations.

Sample Courses

Introduction to Advertising
Principles of Marketing
Consumer Behaviour
Advertising Copywriting
Advertising Media Planning
Advertising Campaign Development
Digital Advertising
Advertising and Society
Marketing Research
Brand Management
Public Relations
Graphic Design for Advertising
Sales Promotion
Integrated Marketing Communications
Advertising Law and Ethics
Statistics for Marketing
Quantitative Methods for Business
Media Analytics
Social Media Marketing

Career Opportunities

Advertising Account Executive

Media Planner

Copywriter

Art Director

Digital Marketing Specialist

Social Media Manager

Brand Manager

Marketing Research Analyst

Public Relations Specialist

Advertising Sales Representative

Marketing Manager

Content Creator

Media Buyer

Search Engine Optimization (SEO) Specialist

Search Engine Marketing (SEM) Specialist

Key Skills You'll Gain

Communication Skills
Creative Thinking
Analytical Skills
Problem-Solving
Marketing Knowledge
Media Planning
Digital Advertising Expertise
Copywriting Skills
Design Principles
Research Skills
Presentation Skills
Teamwork
Negotiation Skills
Project Management
Strategic Thinking

Get Course Materials

Get a head start with an AI-generated introductory presentation for this programme.

View Introduction to ba advertising

UniGuideAfrica AI can make mistakes, its still learning. Please verify important information.

Crafting Your Programme Details...

Our AI is generating a detailed overview. This may take a moment, please wait patiently.